Marketing is important for the success of every business with the inclusion of dental practices. When you want to see growth in your dental practice, you should see about 24-50 new patients that come in every month. With quality service, and competitive products at competitive prices, you will attract new clients to dental practice. For your business growth, you will also need a solid marketing plan. Following are therefore the strategies for marketing your dental practices.
The first step is to provide your patients referral programs with bonuses. Internal patient referral usually sum up to about seventy percent of the total growth of the established dental practices. Without further referral of the patient to your dental practice by the existing patient, they will still not rely on the growth. You need to keep your brand name a priority in their mind by offering bonuses when they bring referrals to your dental practice.
The motivation is very simple for patients when you offer broad referral bonus program. You can implement t by providing your existing patient with a referral bonus when they direct new patients to you and they actually come to receive your service. The program has both benefits of engaging patients, both the existing and new ones as well as involving them in your practice. Therefore, you will need to provide the patients with referral cards, or you can decide to attach them to your practice mailings.
You can as well recognize the target audience and women are preferred the most. Ninety percent of the total dental purchases are made by women. The women are the powerhouse consumers, as they want to make a detailed decision in the purchases the family makes. The women want to experience the service being rendered, no on the products. In today’s market, women have plenty of dental practices to choose from. You will realize that you will be having more inflow of patients when you strategize a marketing plan to attract women. You will have to review cautiously the overall marketing image and in it include dental practice logo and existing collateral. Compared to men, women make purchasing decisions differently, as they will opt for a meandering approach.
You are also supposed to give an offer to your patients so that you can beat your competitors. Realizing the competitors in a strategic dental marketing is important. When you have competitors in the market, you cannot come and advertise your products at $99 when three of the competitors provide the same product at $4. You should also know that your patients want the services at their convenient time, like weekend availability, before and after school treatments and one visit treatments. In summary, you need to stand out by providing your patients with what they need.