Benefits of Wi-Fi Proximity Beacon Marketing
You can send personalized mobile messages through apps two customers who are in a specific geofence regardless of them being online or offline with beacon marketing. These are the benefits of using Wi-Fi proximity Beacon marketing.
There is a high chance of generating more profits from the business mobile application when you use Wi-Fi proximity marketing. When push notifications are sent to customers, they are highly likely to log into the app for more information thus the notifications make them interact more with the app. The app will be vital for marketing and advertising because it increases the rate of customers interacting with the app and make sales to rise.
Geo-targeting is more efficient a defective when Wi-Fi proximity marketing implemented simultaneously with geo-targeting. Push notifications are received by people who enter and leave a geofenced location. Customers who are in the same geofence receive different messages when you use segments and channels. You will get detailed information about the data of the location unlike Wi-Fi tracking, and GPS.
You will get a competitive advantage when you use Wi-Fi proximity beacon marketing. The technique will help you to engage with the customers and retain them. Beacons provide you with enough crucial information about customers such as name, city, email, demographics and more. When you analyze this data using their analytics app and use channels and segments you can send personalized push notifications to customers which improves the interaction that you have with them. Regulate the number of push notifications you send on your mobile app so that you are potential customers do not get irritated.
Beacon proximity marketing will provide your organization with real-time conversations to help you make real-time decisions. You can determine the open and engagement rate in real-time on the analytics app as you are implementing the Wi-Fi proximity campaigns. These conversions can help you to make appropriate decisions immediately if the proximity campaigns are not generating satisfactory results. The Wi-Fi proximity campaign is beneficial when customers are more likely to buy your products or services such as during peak seasons. This is why Wi-Fi proximity marketing is beneficial during events.
Wi-Fi proximity marketing improve the retention of an application in the business. Regular marketing campaigns in Wi-Fi proximity marketing increase the chances of getting the loyalty of a customer the brand. You need an analytics application that will help you to generate reports about the open rate and engagement rate of push notifications by the customers. This will help you to improve on your marketing techniques when you use Wi-Fi proximity marketing so that you are push notifications are more appealing for customers to open and engage with the app. When more customers use their application the organization will have to retain it.